Public notices - is there anything duller for a designer to get their teeth into? It’s just text on a plain background with, perhaps, a black & white Euro-standard symbol to add visual excitement – or more likely as an aid for particularly thick observers. Hand it over to the work experience kid. But that’s not the Positive Advertising way, is it? Tatty, home made notices, laminated and pinned to the wall, do nothing for your reputation. [...] Continue Reading…
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Every year new car dealers are faced with a summer Catch-22. August is traditionally a peak time for car dealers, when buyers are eager to get their hands on the new 59 registration plates. August is also peak holiday time, when many of those eager buyers are toasting themselves a deep Ferrari Red on some over populated Costa. In order to overcome this problem, dealers seem instinctively driven to hurl a hefty wodge of their annual marketing budget against the (often fruitlessly) wall of tactical advertising. The idea is that, if they hurl enough moolah, some of it is bound to stick and, consequently, some of those buyers, not currently Ferrari toasting, will come to them with open arms – albeit very sore open arms.
This is not strategy, this is desperation. [...] Continue Reading…
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NHS Trusts are part of the NHS. Each NHS Trust is responsible for providing some of your local health services. For example, some NHS Trusts run hospitals, whilst others provide ambulance services. Recruiting capable and committed staff to work in these organisations is vital. So with a big drive on, to recruit Healthcare Assistants, The Shrewsbury and Telford Hospital NHS Trust turned to Positive Advertising for a fresh perspective. With some clients we don’t receive enough information. Others can throw an entire library at us. Fortunately the Trust has the balance right - enough for us to swim, but not enough for us to drown. [...] Continue Reading…
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