Overlay.TV is making its mark on online video. This is a unique application that makes it easy to add hyperlinks and images to video clips destined for the web. The premise is simple. By embedding interactive hyperlinks in video, content creators, owners, publishers and e-commerce sites can go a step further in increasing the ROI of producing videos by overlaying contextual information directly onto video and linking to external websites.
It sounds complicated but with a little practice, and design skill, it produces very professional results. Overlay TV drives traffic straight to the relevant pages of your website, with no more searching around to copy and paste URLs.
Here’s how it works. In an online video, descriptive information about the products featured in the video, can be layered in buttons, text or graphics (such as logos). These graphic elements act as buttons, providing a link directly to the relevant web page, where viewers can view and purchase the featured items. The resulting enhanced videos can then be embedded on a website or uploaded onto YouTube – to take advantage of social network exposure.
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