Public notices – is there anything duller for a designer to get their teeth into? It’s just text on a plain background with, perhaps, a black & white Euro-standard symbol to add visual excitement – or more likely as an aid for particularly thick observers. Hand it over to the work experience kid. But that’s not the Positive Advertising way, is it? Tatty, home made notices, laminated and pinned to the wall, do nothing for your reputation. Customers will think it’s lazy and undervalues them. If the company can’t be bothered to produce something professional, then why should they bother to take any notice of the content?
Notices don’t need to be major works of art, but even the simplest should carry visual brand reinforcement, through the use brand colours, fonts and a consistent layout. That way it’s a piece of recognisable communication.
Take Sunbourne Leisure. As part of our client service we recommended replacing their widely ignored, drawing pin notices with properly designed and frame mounted notices.
Simple enough, but the corporate yellow backgrounds, simple but strong visuals and copy placement are hard to ignore. Together they form a template that can be used across the parks.
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