by positiveadmin on November 14, 2010
For a few years now, we have been looking at the dated graphic identity of one of our most long-standing and valued clients. Finally we were tasked with rebranding Paycare’s print materials: to redesign layout and content in a more modern and cost-effective manner, in order to improve enquiry to conversion rates. The brief also called for a total website revamp. The original identity was created back in the day when Letraset and ‘camera ready artwork’ (ask your dad) were leaving the building and the exciting world of the Apple Mac came swaggering in through the front door. That must explain why we thought, “wow, look we can put graphics and type together – I know let’s stick a couple of apples onto the new Paycare logo”. What can I say, we were young. [...] Continue Reading…
by positiveadmin on November 13, 2010
Not only is email marketing quick, targeted, trackable and extremely cost-effective, but it is supremely good at linking to content-rich and dynamic landing pages – with conversion tracking tools and linked, dedicated and monitored phone lines. This is something that traditional paper marketing and press advertising could not hope to achieve. Take Honda, Mitsubishi, Nissan and SEAT dealer JT Hughes. It’s traditional for car retailers to offer motorists a ‘Winter Check’ service during the quiet autumn quarter. Until the last few years, we would have created display ads for the local press – and hoped for the best. Now of course our efforts are more targeted. Take a look at how it works.
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by positiveadmin on November 12, 2010
We’re not going to beat about the bush. If you want your Internet marketing to make it to the next level, you’re going to need to incorporate video into your promotional strategy. Positive Advertising is busy retrofitting client websites with video, creating enhanced YouTube TV channels and tying it all into social networking. Before we look ahead, let’s firstly examine the importance of video here and now. The more we learn about SEO, and about web-user behaviour, the more emphasis we are putting on video. For instance, the last two websites we revamped had SEO and video content at their heart.
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