by positiveadmin on November 2, 2010
As you know, we always try and bring you the latest new technology, or equipment available to aid marketing. Big TV might just be outside your budget, but it’s such a clever solution that we thought you would like to see it in action. Big TV Mobile Screens are integrated into a truck. The massive screen is deployed in minutes, it can rotate a full 360 degrees and it is certified to withstand winds of 65mph. It displays in the new 16:9 super-widescreen format. [...] Continue Reading…
by positiveadmin on September 16, 2009
Public notices – is there anything duller for a designer to get their teeth into? It’s just text on a plain background with, perhaps, a black & white Euro-standard symbol to add visual excitement – or more likely as an aid for particularly thick observers. Hand it over to the work experience kid. But that’s not the Positive Advertising way, is it? Tatty, home made notices, laminated and pinned to the wall, do nothing for your reputation. [...] Continue Reading…
by positiveadmin on September 15, 2009
Every year new car dealers are faced with a summer Catch-22. August is traditionally a peak time for car dealers, when buyers are eager to get their hands on the new 59 registration plates. August is also peak holiday time, when many of those eager buyers are toasting themselves a deep Ferrari Red on some over populated Costa. In order to overcome this problem, dealers seem instinctively driven to hurl a hefty wodge of their annual marketing budget against the (often fruitlessly) wall of tactical advertising. The idea is that, if they hurl enough moolah, some of it is bound to stick and, consequently, some of those buyers, not currently Ferrari toasting, will come to them with open arms – albeit very sore open arms.
This is not strategy, this is desperation. [...] Continue Reading…
