by positiveadmin on September 14, 2009
NHS Trusts are part of the NHS. Each NHS Trust is responsible for providing some of your local health services. For example, some NHS Trusts run hospitals, whilst others provide ambulance services. Recruiting capable and committed staff to work in these organisations is vital. So with a big drive on, to recruit Healthcare Assistants, The Shrewsbury and Telford Hospital NHS Trust turned to Positive Advertising for a fresh perspective. With some clients we don’t receive enough information. Others can throw an entire library at us. Fortunately the Trust has the balance right – enough for us to swim, but not enough for us to drown. [...] Continue Reading…
by positiveadmin on September 13, 2009
To be frank, the question you’re really posing is ‘Why am I spending the GDP of a small country on advertising, but I’m not seeing a corresponding quantum leap in sales?’ It’s human nature to think it must be down to poor advertising. Sadly, for many, the true reason may be much closer to home. [...] Continue Reading…
by positiveadmin on September 12, 2009
Overlay.TV is making its mark on online video. This is a unique application that makes it easy to add hyperlinks and images to video clips destined for the web. The premise is simple. By embedding interactive hyperlinks in video, content creators, owners, publishers and e-commerce sites can go a step further in increasing the ROI of producing videos by overlaying contextual information directly onto video and linking to external websites. [...] Continue Reading…
