There’s a lot of chat in the marketing industry, at the moment, about the potential of social networking sites. But are they really practical business tools and is it worth the investment of time and money and, if so, what should you do to capitalize? For instance, did you know that 25% of search results for the world’s top 20 largest brands are links to user-generated content, or that 34% of bloggers post opinions about products and brands? [...] Continue Reading…
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‘I Love My Staff’ may not sound as grand as ‘I Love New York’, but it carries the same sentiment of caring, valuing and pride. So when Healthcare Cash Benefits Plan provider, Paycare, needed a strategy to market their B2B ‘4work’ plans we saw a natural match. Smart employers, or managers, love their staff for a very practical reason; it’s a humane response and a canny investment that pays dividends.
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Can’t tell your WAN from WAP, ROM from POP, IDE from ISP? It’s hardly surprising; the IT world is brimful of jargon and there are computer experts out there who are not afraid to use it to browbeat and baffle. But suppose you are a computer guy who gives straight, no nonsense, advice. ‘This doesn’t work because ‘A’ is incompatible with ‘B’. To fix it you need either ‘C’ or ‘D’. I recommend ‘D’ but ‘C’ is cheaper, it’s up to you.’
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